Last updated: July 2025
Introduction
Welcome to Roam ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our fashion platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services.
Information We Collect
Personal Information You Provide
Account Information: Name, email address, phone number, and password when you create an account
Profile Information: Style preferences, size information, and other profile details you choose to share
Payment Information: Credit card details, billing address, and payment preferences (processed securely through third-party payment processors)
Digital Closet Data: Items you save, organize, and categorize in your digital closet
Lists and Collections: Style lists you create, items you save, and collections you build
Information We Collect Automatically
Usage Data: How you interact with our app, including pages viewed, features used, and time spent
Device Information: Device type, operating system, unique device identifiers, and mobile network information
Location Data: General location information (with your permission) to provide localized content and recommendations
Log Data: IP address, browser type, access times, and referring URLs
Information from Third Parties
Social Media: If you connect social media accounts, we may receive profile information according to your privacy settings
Analytics Providers: Aggregated usage statistics and performance metrics
How We Use Your Information
Provide Our Services
Create and manage your account
Process purchases and manage your digital closet
Provide personalized style recommendations
Enable one-click checkout across partner brands
Curate and display relevant content and product lists
Improve User Experience
Analyze usage patterns to enhance app functionality
Develop new features and improve existing ones
Provide customer support and respond to inquiries
Send important updates about our services
Marketing and Communication
Send promotional offers and recommendations (with your consent)
Share curated content and new brand partnerships
Provide personalized marketing based on your preferences
Send transactional emails about your orders and account
Information Sharing and Disclosure
We may share your information in the following circumstances:
With Your Consent
We will share your information when you explicitly agree to such sharing.
Service Providers
We work with trusted third-party companies that help us operate our platform:
Payment processors for secure transactions
Cloud storage providers for data hosting
Analytics services for app improvement
Customer support platforms
Email and notification services
Legal Requirements
We may disclose information when required by law or to:
Comply with legal processes
Protect our rights and property
Ensure user safety and security
Prevent fraud or illegal activities
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
Data Security
We implement appropriate technical and organizational measures to protect your personal information:
Encryption: Data is encrypted in transit and at rest
Access Controls: Limited access to personal information on a need-to-know basis
Security Monitoring: Regular security assessments and monitoring
Payment Security: PCI-compliant payment processing
Regular Updates: Ongoing security improvements and updates
Your Rights and Choices
You have the following rights regarding your personal information:
Account Management
Access and update your profile information
Modify your style preferences and recommendations
Manage your digital closet and lists
Delete your account and associated data
Communication Preferences
Opt out of promotional emails and notifications
Customize the types of recommendations you receive
Control social sharing features
Data Portability
Request a copy of your personal information
Export your digital closet and lists
Transfer data to another service (where technically feasible)
Deletion Rights
Request deletion of your personal information
Remove specific items from your digital closet
Clear your browsing and search history
Location Information
We may collect location information to:
Provide localized content and recommendations
Enhance your shopping experience
You can control location sharing through your device settings. Disabling location services may limit some app features.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.
Third-Party Links and Services
Our app may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Posting the updated policy in the app
Sending you an email notification
Displaying a prominent notice on our platform